Adidas has, through-out, history been known to change their image and brand to adapt to the always changing modern world. Today, their online presence is at an all time high, as they try to reach the current generation through advertising.
Even though Adidas is known as one of the most prominent advertising brands world-wide, They are always looking to expand and grow by breaking new frontiers.
Adidas has a very large presence in the world of social media. With over 800 thousand followers on Twitter and over 14 million fans on Facebook, it’s safe to say they have the ability to get their message across to a majority of people from all over the world.
In 2012, The Adidas Group launched the “Adidas Is All In” campaign featuring some prominent celebrities such as soccer stars David Beckham and Lionel Messi, basketball star Derrick Rose, and even musical artists such as Katy Perry and Snoop Dogg. The campaign helped raise the companies sales 18.5% within a year of it being released.
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| A 2012 promotional image for the “Adidas Is All In” campaign |
If there is one thing Adidas needs to expand on, I believe it would be an increase in advertising. Adidas spends less than half the money as Nike on commercial advertising whether it be online or on television.
Needless to say, Adidas has been since the creation of the internet, and will always be one of the most prominent and powerful Digital Brands in the world.
For more information see:
http://www.interbrand.com/en/best-global-brands/previous-years/2012/adidas
http://www.interbrand.com/en/best-global-brands/previous-years/2012/adidas
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