Thursday, March 20, 2014

Baseball's Back!

Ahhhhh... It's that time of year again, the sun is beating, the earth is thawing, and the hotdogs are grilling, this can only mean one thing, baseball season is upon us.

After an incredible world series last year between the St. Louis Cardinals and the Boston Red Sox finished off the season at Fenway Park on October 30th, baseball fans were left to die in the cold winter ahead. But if last years Fall Classic means anything, it's that this is going to be one hell of a season.

Although it's hard to do, I'm going to attempt to predict how this season will play out, so here it goes:

Red Sox Closer Koji Uehara celebrates after striking out 
Matt Carpenter to win the 2013 world series at Fenway Park.
AL East
1. Tampa Bay Rays (97-65)
2. Boston Red Sox (94-68) *wildcard
3. Baltimore Orioles (80-72)
4. New York Yankees (80-72)
5. Toronto Blue Jays (76-86)

Just like last year, the AL East could easily be the tightest division in baseball. With teams like the 2012 AL wildcard winning Baltimore Orioles who are coming off of a season of disappointment, the 2012 AL East champion New York Yankees who have made some bold moves this offseason to push the team forward, and the defending world series champion Boston Red Sox who have arguably the best roster depth in baseball, we are in for a close race. But no team looks more promising than the defending AL wildcard champion Tampa Bay Rays. The Rays, led by baseball's best manager in Joe Maddon, have a prefect offensive and defensive balance. With roster pieces including matured versions of both Evan Longoria and Ben Zobrist, and a pitching staff led by former Cy Young winner David Price, this Rays' team could be the best one yet. Although I feel the Red Sox win the wildcard, I firmly believe the Rays win this division. Watch out for Tampa Bay come october.

AL Central
1. Detroit Tigers (95-67)
2. Kansas City Royals (93-69)
3. Cleveland Indians (89-73)
4. Chicago White Sox (69-93)
5. Minnesota Twins (63-99)

The AL Central, just like last year, should also be a very tight division race. Last season the division boasted both having a wildcard winner in the young Cleveland Indians. The Indians, led by future HOF manager Terry Francona are on track for another season of coming up close but not finishing out. My sleeper from this division is the Kansas City Royals who have a very powerful and young offense led by DH Billy Butler, LF Alex Gordon, and the young powerful 3B Mike Moustakas. Although the Royals are great, this division still belongs to the Tigers. After trading away their power hitting 1B Prince Fielder to the Texas Rangers, the Tigers in exchange got shortstop Ian Kinsler. With a new manager in Brad Ausmus (who has big shoes to fill from Jim Leyland), the best pitcher in baseball with Justin Verlander, and the defending MVP and former triple crown winner Miguel Cabrera, the Tigers are as ready as they have ever been to make a deep postseason run.

AL West
1. Texas Rangers (97-65)
2. Los Angeles Angels of Anaheim (95-67) *wildcard
3. Oakland Athletics (84-78)
4. Seattle Mariners (80-82)
5. Houston Astros (0-162)?

The AL West may end up looking way different than it did last season. The defending division champion Oakland Athletics are no longer going to have the hold they have recently had on the division as they begin to fall off. The Seattle Mariners have made several offseason moves to put themselves in contention, but it may still take a season or two for those plans to fall into place. After two years of disappointment after being projected as a playoff team, I believe the high spending of the Angels will finally pay off. As a team with a good combination of old and young, led by 22-year-old phenom outfielder Mike Trout (my prediction for this seasons MVP) playing alongside pitchers like Jered Weaver and CJ Wilson, and hitters including future HOF Albert Pujols and home-run hitting outfielder Josh Hamilton the Angels will win the wildcard. Ron Washington's Rangers are the team to beat from the AL West though. Led by baseball's future pitching legend Yu Darvish, the Rangers roster is too deep to lose games down the stretch. With the addition of both 1B Prince Fielder and OF Shin Soo-Choo to fill that much needed power hitting position, the Rangers have pieced together an almost unstoppable offense.

Mike Trout watches a ball he hit soar toward right field.

NL East
1. Washington Nationals (95-67)
2. Atlanta Braves (90-72) *wildcard
3. Philadelphia Phillies (74-88)
4. New York Mets (73-89)
5. Miami Marlins (65-97)

The NL East has been for the past two years, and will be again this season, a battle between only two teams. The Marlins have a young squad, they still need time to mature though. The Mets are getting older, the only problem is they aren't getting any better. Their pitching staff is solid, but they have no depth in their offense. The Phillies will be better than they were last year, but still not great. With a solid starting pitching core behind Cole Hamels and Cliff Lee the Phillies could make some moves, but their young and immature offense mixed with washed up veterans will bring them down. The Atlanta Braves will win the wildcard simply because their pitching staff is not capable of keeping up with the Nationals. Even though their offense, led by the Upton brothers, Jason Heyward, Dan Uggla, and Freddie Freeman, is way better than Washington's, the Nationals pitching rotation is too good to be beaten. The Nationals, forwarded by young OF Bryce Harper and veteran OF Jason Werth are too good to lose the division. Washington also boasts the bet bullpen in baseball, which will help them in october.

NL Central
1. Pittsburgh Pirates (101-61)
2. St. Louis Cardinals (98-64) *wildcard
3. Cincinnati Reds (82-80)
4. Chicago Cubs (79-83)
5. Milwaukee Brewers (70-92)

If there is any division race to watch this year, it would have to be the NL Central. The defending wildcard champion Cincinnati Reds' reign of the NL Central will come an end this year due to the loss of too many key components. With the Chicago Cubs in the works of rebuilding the franchise, and the Milwaukee Brewers on the decline after their loss of Corey Hart, the division is only left to two teams. The defending NL champion St. Louis Cardinals are in for another year of success. Although they lost both Carlos Beltran and David Frees, their offense is still armed and dangerous. The Cardinals also boast an outstanding pitching rotation led by veterans like Chris Carpenter and he young ace out of Texas A&M, Michael Wacha. Although the Cardinals are stacked, they will only win the wildcard, all because their rival/counterpart, the Pittsburgh Pirates, are better than ever before. After an awesome finish last year to win the wildcard and reach the NLDS, Clint Hurdle's Pirates only built a better roster, led by the defending NL MVP, Andrew McCutchen, and young utility 2B Neil Walker, the Pirates have the most consistent hitting lineup in baseball. Match all this with one of the greatest and most loyal fan bases in the Major Leagues and you've got all the makings of a winner.

NL West
1. Los Angeles Dodgers (102-60)
2. San Francisco Giants (90-72)
3. Arizona Diamondbacks (90-72)
4. Colorado Rockies (80-82)
5. San Diego Padres (65-97)

The NL West is the one division where you can truly predict a team capable of dominating. The Rockies and Padres are both going through some major changes as organizations, the Diamondbacks and Giants are both recovering from sub-par seasons and each have yet to find that missing piece to put them over the top. The clear ruler of the NL West is Don Mattingly's Dodgers. The Dodgers debatably have both the best pitching staff and offense in baseball. With a starting pitching rotation that goes Clayton Kershaw, Hyun-jin Ryu, Zack Greinke, and Ricky Nolasco, (No, that is not a joke, this is actually an MLB teams rotation!) a bullpen led by former Giants' closer Brian Wilson, and an offense stacked to the top with talent, including the young prodigy Yasiel Puig, it's hard to imagine the Dodgers even lose the world series.

Yasiel Puig squares up to hit a ball one summer afternoon
at Dodgers Stadium in Los Angeles, California.


For more information see:
http://www.baseball-reference.com

Why Wisconsin is a Legitimate Threat


One of the most overlooked teams of this years tournament is the Wisconsin Badgers.
After starting off the season with a 16 game win streak, the Badgers went on to lose three straight in conference play, and ultimately finish with an overall record of 26-7.
The Badger’s season came to an abrupt holt last week after their depressing loss to #1 Michigan State in the BIG10 conference tournament semifinals. Although they certainly weren’t predicted to win the match-up, many fans and believers knew they needed this victory to make a name for themselves.
Wisconsin averaged 73.5 points-per-game this season, which ranked them 92nd in the country. The Badgers also averaged 12.1 assists-per-game placing them 216th nationally. These stats are eye-opening considering Wisconsin is a team that prides itself on it’s classic style, high scoring offense.


Wisconsin's Frank Kaminsky goes in for a lay-up against rival
Michigan in a BIG10 matchup. (Sports Illustrated)
Led by key players like forwards Junior Frank Kaminsky (13.6 ppg), and Sophomore Sam Dekker (16.2 reb) the Badgers have one of the most powerful rosters, with bragging rights to arguably the most roster depth of any team in this years tournament.
Wisconsin’s path to the final four already looks very challenging. They open the tournament against the Patriot Conference champion American University Eagles (20-12). In order to win the west region, the Badgers will have to most likely have to play the #7 Oregon Ducks, and would also possibly have to take on both the powerful #3 Creighton Bluejays and even the #1 Arizona Wildcats.
The Wisconsin Badgers are arguably the best #2 seed in the entire tournament, and the only way for them to prove their value would be to endure their tough tournament schedule and provide the fans, and the pundits, with proof of how good they actually are.

For more information see:

http://espn.go.com/mens-college-basketball/team/_/id/275/wisconsin-badgers
http://college-basketball.si.com/2014/03/18/ncaa-tournament-team-previews-wisconsin-badgers/

Adidas' Digital Branding


Adidas has, through-out, history been known to change their image and brand to adapt to the always changing modern world. Today, their online presence is at an all time high, as they try to reach the current generation through advertising.
Even though Adidas is known as one of the most prominent advertising brands world-wide, They are always looking to expand and grow by breaking new frontiers.
Adidas has a very large presence in the world of social media. With over 800 thousand followers on Twitter and over 14 million fans on Facebook, it’s safe to say they have the ability to get their message across to a majority of people from all over the world.
In 2012, The Adidas Group launched the “Adidas Is All In” campaign featuring some prominent celebrities such as soccer stars David Beckham and Lionel Messi, basketball star Derrick Rose, and even musical artists such as Katy Perry and Snoop Dogg. The campaign helped raise the companies sales 18.5%  within a year of it being released.


A 2012 promotional image for the “Adidas Is All In” campaign
If there is one thing Adidas needs to expand on, I believe it would be an increase in advertising. Adidas spends less than half the money as Nike on commercial advertising whether it be online or on television.
Needless to say, Adidas has been since the creation of the internet, and will always be one of the most prominent and powerful Digital Brands in the world.